Web banner research

This is the first web banner I found, I think it's a bad one because it's not just eye catching, it's annoying, the bright colours are irritating and it makes it hard to focus on the website. The text is hard to read and you can't tell what there selling at first glance, it also looks very ametur, like a preset in a cheap design program. Also from a distance it just looks like a orange blur, nothing stands out.

This is is my favourite banner because although the contrast with the green and black makes the text stand out, the banner isn't in your face and annoying, unfourtunatly the banner has no pictures but with the text 'Xbox 360 games' the focus it becomes obvious what there selling, this design also looks really stylish with a simple modern looking with a simple yet high contrast colour scheme which stand out without blinding you.

This is another example of a bad web banner design, the images are good but the text is really hard to read, the colour doesn't stand out at all and the font is too fancy, it would look better on a plain background not against a detailed one, even then it's hard to read at a glance. Also the text under the main text is stupidly small and even harder to read, also it's hard to tell what there selling, I assume it's food but the text says 'The Pioneer Woman, plowing through life in the country . . .one calf nut at a time" well what does that mean? This is a really stupid thing to do as if you can't even work out what there selling then no-one will click on it.

This is another good banner as although it's bright it's not over the top and has a good variety of colours to give it life, it's also animated which adds to the whole 'festival' theme. The text doesn't really stand out so at first I thought it was selling the car but when you look closer you see it's advertising a festival. The image has a good high contrast colour scheme which lets important things in the banner stand out against the background colour scheme with out being too high contrast and burning your eyes out.